Wednesday, 29 April 2015

Beach Body Ready Controversy: ASA to investigate



The  'Beach body ready' campaign has created huge controversy. In London many of the posters in the underground were defaced and protests were planned in Hyde Park.


http://www.bbc.co.uk/news/blogs-ouch-32497580

Performer and body image campaigner Juliette Burton complained to the company on Twitter.




From Channel 4:

















Huffington Post: includes comments from social media
http://www.huffingtonpost.co.uk/2015/04/23/beach-body-advert-vandalised_n_7124444.html

Channel 4:
http://www.channel4.com/news/beach-body-ready-ad-campaigners-are-terrorists-says-boss

https://www.dropbox.com/s/o4e29k0r02bptrr/Screenshot%202015-04-29%2017.09.53.png



Spot the intertextual reference on the above poster

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